Sustainable Packaging: What it Means and Why We Care

At Whole Earth & Sea®, we know that your health and the environment go hand in hand. That’s why we’re devoted to producing sustainable supplements and natural health products through and through. It’s also why our commitment to sustainability doesn’t stop at our ingredients and the practices we follow on our organic farm.

As a proud B Corporation ®, we’re committed to leaving the earth better than we found it – and this is embedded in our core values and everything we do. Along with sourcing environmentally friendly ingredients, we use quality packaging material derived from glass and post-consumer recycled plastic for our wholefood supplements and vegan protein powders.

Read on to find out how we’re using sustainable packaging materials in our journey to reducing our environmental impact.

What does sustainable packaging mean?

We hear the terms ‘sustainability’ and ‘sustainable packaging’ a lot – but what does it actually mean? When we talk about sustainable packaging, we’re talking about packaging that is sourced, developed, and used in a way that has minimal impact on the environment.

What are some examples of sustainable packaging?

In essence, sustainable packaging materials are those that can be reused or recycled. Like cardboard, for example, or glass. Even plastic – specifically post-consumer recycled plastic – is considered sustainable, as long as it’s not single-use.

Why we use glass packaging

You’ll notice that most Whole Earth & Sea® products are packaged in glass bottles. One of the great things about glass is its ability to be recycled over and over in a closed loop, from recovery of glass waste to reproduction as a new bottle, without compromising its quality. According to the Glass Packaging Institute, recycling glass is less energy intensive than making it new, so it helps lower emissions.

The second reason we use glass packaging is that it doesn’t react chemically with our vitamins and supplements. Glass also protects them from ultraviolet light damage, preserving their quality and therefore reducing waste (as you won’t need to throw any away!).

Why we use post-consumer recycled plastic

You’ll also notice that some of our products, like our Fermented, Organic Protein & Greens powder, come in a plastic tub. This is because glass packaging can be heavier than other materials, so for packaging larger-sized products, it can be more sustainable to use other forms of recycled material. Our plastic isn’t your regular plastic, though. We use post-consumer recycled (PCR) plastic.

What is PCR plastic?

PCR plastic is made from post-consumer waste, such as vegetable or paper waste. Our PCR bottles contain EcoPrime™, a patented plastic made from recycled food and beverage packaging. It’s cleaned and sterilised with a unique, patented process using heat and air to eliminate contaminants without the use of chemicals. Once clean, it’s melted and formed into PCR plastic bottles and other containers. It uses less energy and produces less emissions than regular or ‘virgin’ plastic. And by using PCR, we help reduce the demand for new plastic manufacturing.

The EcoPrime™ plastic used in our bottles contains no BPA and can be recycled back into circulation.

Our commitment to sustainable packaging

At Whole Earth & Sea®, we are continuously working to reduce our footprint and help consumers tread more lightly on Earth. By packaging our supplements in glass and post-consumer recycled material, we’re reducing waste and unnecessary use of energy. After all, why take more of Earth’s precious resources when we already have what we need right in front of us?

Shop all wholefood supplements online at Whole Earth & Sea®. 

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